Signature Style #5: Visual & Vintage

Gorgeous. dense. loud. Anything but boring. The most “maxed out” of all these design styles, Visual & Vintage brands crank the volume up to 11. When you look at a Visual & Vintage website or logo, you get an immediate impression of what that brand stands for and what their personality could be like. It’s…

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Signature Style #4: Royal & Premium

A polished, high-end look for premium brands. You want the luxe life, and you want to work with people who have the same quality taste. You take the reigns when it comes to planning setting high financial goals – you’re fully committed to creating a business that gets you the best kind of high-class lifestyle.…

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Signature Style #3: Elegant & Feminine

Decorative design for stylish ladypreneurs Women in many different industries choose to market themselves as Elegant & Feminine to greater reflect their own personal sense of style. Many women choose this brand design because it’s one of the most enjoyable to DIY – an entrepreneur’s main goal here is to express herself fully, in the…

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Signature Style #2: Bright & Bold

Simple design & POP colors create memorable brand experiences. Sometimes having a LOUD taste really comes in handy – especially when you’re looking to create a brand that stands out from others in your field. What sets this Signature Style apart from the others in my collection is the intentional use of bright color and…

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Signature Style #1: Clean & Professional

Flat design with a crisp, modern edge. The first of my Signature Style blog series is also the least “styled” look of all. Clean & professional design can also be thought of as modern design, which always takes a backseat to photography and content. If you’re looking to spend less time on Canva and more…

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3 Incredible Tools for Habit Building

As someone who’s been #workfromwherever boss babe for over 3 years now, it’s taken me a long time to find the value of routine. In fact, one of the reasons I was so jazzed to run my own business was so I wouldn’t have to live by someone else’s rules. I wanted full control of…

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How I keep thousands of design assets organized

I admit, I have SO many design files & assets on my computer it’s a bit baffling. I’ve been collecting photos, icons, and artwork from all over the web since I got into graphic design in 2007 (wow has it been 10 years already?) I’m often asked how I keep everything organized. My folder system…

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How to use Stock Photos for your Website and Marketing

“Should I feel bad about using too many stock photos?” “Can I use different types of photos, or should I have a common ‘theme’ to maintain consistency?” “What even is a ‘graphic’ and how does it relate to my marketing?” I get asked about website graphics all the time during my Q&A’s. It’s something that…

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Brand Design Success Story: Christina Jandali

Christina's Case Study

In January 2016, Christina decided she was ready to take her brand and website to the next level. Here’s her story… When Christina first approached me about upgrading her business’ design, she was nervous but determined. “Before I met Laura, I was struggling to have a consistent look and feel with my brand”, Christina says,…

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3 Fresh challenges to skyrocket your brand

It’s hard to admit when there’s gaps in your education.  As much as I am a pro at website development and Photoshop wizardry, there are some important business & marketing skills that were never really covered in my education. But until recently, I just chugged along, content with my relatively limited skill set, making business…

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Let’s Untangle the Web

So what exactly goes into a website? Here’s a quick cheatsheet for the tech newbies out there. The modern web can be described very simply as domain – hosting – platform – theme. 1. Domain Your domain is, simply put, the address (or URL) where your website lives Examples: designmastermind.nyc, luisazhou.com 2. Hosting Your hosting…

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Why I enjoy working so freakin’ late

The night is my playground. When the world quiets down, my mind wakes up. I especially love working at night. Nothing makes me happier than digging deep into a client project till the early hours of the morning, completely losing track of time and producing some amazing, creative work to show the next day. If…

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Tools to max out productivity every day

A work-from-anywhere diva is only as good as her toolkit. So the first thing you do when you start building your business and developing promotional material? Develop a toolkit. The best possible toolkit you can get your hands on. Search out new programs and try new tools until you find the stuff that fits best. Then get…

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Ask a designer part 3: Photomania

#1: Where can I get beautiful stock photos? PAID: 1. I LOVE Creative Market. They have great fonts, photos, and vectors for you to use in your backgrounds and graphics. 2. If you know that you’re going to want stock photos for your posts and marketing materials, Shutterstock is a great subscription service. They offer “search…

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5 Tips for my Work From Home peeps

Working from home has the most ridiculous blessing:curse ratio I’ve ever experienced. When I started working from home full time almost 3 years ago, I was so stunned by the change in lifestyle that I didn’t know how where to begin. I was so used to my entire schedule being determined by someone else, and…

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Ask a designer part 2: Website platforms demystified

How do I choose between Squarespace and WordPress? What about OptimizePress? Where does that come in? – It depends on how you want to use your website, and whether you intend to bring on a graphic designer as part of your team at any point down the line. I’ll walk you some pros and cons…

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Designer’s Manifesto

Okay so this particular manifesto isn’t going to be a forceful declaration or a statement of purpose. It’s more like a set of priorities that I keep in the back of my mind every day to help make running my business as smooth a process as humanly possible. 1) A designer is only as good…

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Ask a designer part 1: Creating a premium brand identity

#1: What is brand identity? Do I need an icon? – Brand identity is the face of your business. It’s the photos you use, the fonts you choose, and the colors you add to your buttons and headlines. At the front of it all, is your logo. – You don’t need an icon with your…

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Just a Tribute: Matt W. Moore

A recent artistic obsession of mine goes by the name MWM GRAPHICS. He is the abstract artist, illustrator, muralist, and product designer of my dreams, sort of my own version of a celebrity crush. If I met him I don’t think I’d quite know what to do with myself. To honor this brilliant visual magician…

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Nostalgia Worship

Practicing the lost art of journal keeping Are you looking to live a more mindful existence? How would you like to prevent the best moments of your life from slipping away into the haze of the past? The simple practice of journal keeping does these things and so much more. It calms the ego and…

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