Design Packages

The one-stop shop for dazzling brand & website design.

The internet is a loud, crowded, and competitive place. If you want to stand out and be truly memorable, you need a creative brand that radically moves your audience.

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Website & Branding Packages

Don't waste money and invest in the best. I offer graphics & branding packages for every budget. Get in touch for a custom quote that fits your unique project!

Visual Marketing & Graphics
$1,080

We'll put 10 hours design work toward your branding, marketing graphics, landing pages... whatever you need to grow your business!

  • Custom logo design (2 initial design sheets w/ 6 options each, plus 3 additional rounds of revisions)
  • Logo exported in multiple formats & layouts
  • Brand icon & favicon for your website
  • Hand-picked fonts & color palette to establish your brand identity
  • Mood board collaboration
  • Social media banner & graphics templates (created in Canva or Photoshop)
  • Website graphic templates (created in Canva or Photoshop)
  • Brand design elements (such as bullets, dividers, and icons)
  • PDF resource templates
  • Webinar & slide presentations
VIP Website
w/ Project Management
$6,000

Need more hands-on support? This package is for perfect for emerging small businesses that require extra tech support, resource templates & consulting.

  • You'll get EVERYTHING from the Complete Website package, PLUS...
  • Premium freebie funnel design & setup (video series, quiz, etc.)
  • PDF resource template
  • Webinar / presentation slides template
  • On-demand 1:1 coaching calls to fine-tune your content & photo shoot strategy
  • Market research & competitor analysis
  • A/B testing & Analytics setup for OptimizePress
  • Hands-on tech support through every installation, automation & integration

The Design Mastermind Experience

Freaking FINALLY - Professional, affordable web design with zero headaches.

Design Mastermind pyramid of website outsourcing success

What results can you expect?

  • Attract high-end clients and dramatically increase sales (because you’ll look and sound like the badass pro you are!)
  • Eliminate stress by outsourcing the most difficult design & development tasks that your business needs to effectively promote your brand.
  • Promote your brand with 100% confidence. I provide many opportunities for feedback, so you're guaranteed to get a final product you LOVE.
  • Enjoy a lasting creative partnership with affordable retainer packages that let you make requests only as you need them

Take a peek at Luisa's Design Mastermind experience...

Luisa Zhou membership site
Luisa Zhou popover opt in design
Luisa Zhou sales page graphic
Luisa Zhou website design

Before starting to work with Laura...

I heavily researched a handful of top designers, because I knew I wanted a website I would love and be able to use for years to come. I decided to work with Laura because her design aesthetic is exceptional and her customer service is unbeatable. I could not be happier with the result.

She unfailingly took every request into account and was incredibly patient with all of the custom details I asked for. The end result is worth so much more than the price I paid, and honestly, I can't believe I got such incredible value.

I recommend Laura without hesitation, and in fact, already have started recommending her to friends, colleagues, and clients.

-Luisa

6-figure business coach  |   luisazhou.com

Check out MORE PROJECTS in my portfolio
OR BOOK YOUR FREE CONSULTATION
Jennifer Dent PDF ebook project

What's so awesome about DM.NYC?

  • With almost a decade working with entrepreneurs & small business, I know EXACTLY what it takes to get your business off the ground.
  • I'm 100% dedicated to designing the boldest, most eye-catching websites & graphics so that YOU can stand out from your competition.
  • Always stay on track with weekly milestones and 1:1 training sessions. That way, you know exactly what to do with the materials I provide you.
  • Ridiculously simple payment plans - no alarms and no surprises here.

PLUS Training & Consulting Calls

I know how important it is to keep my clients on track for success. Scheduling weekly milestones and regular consulting calls keeps us both on the same page.

It's a true win-win: I learn more about your business, and you get valuable guidance when you need it most!

BOOK YOUR FREE CONSULTATION

All I can say is WOW!

Before I met Laura I was struggling to have a consistent look and feel to my brand. All I can say is WOW! Laura brought my vision to life and as a result my confidence and sales exploded.

-Christina

Sales & Marketing Coach  |  Deliver Your Genius

Big List of all my design services:

Book your meet & greet call TODAY so that we can put together the PERFECT visual design package for your badass business.

LET'S TALK ABOUT YOUR PROJECT

Brand Identity

Logo Design

Photo Shoot Prep

Landing Pages

Freebie Design

Marketing & Promotional Design

Website Design

Blog Styling

Canva Templates

SEO Configuration

Content strategy & sales funnels

Sales Page Design

E-commerce Setup

Copyediting

Market Strategy

Terms & Design Process

These terms will give you an idea of how the process will go, help set your expectations, and get us both on the same page...

1. Initial consultation

If you’re ready to take your brand & website to the next level (or just want to see if we click), you can book a call here! You’ll need to provide a bit of info first, so that I can prepare for our call. Don’t worry – your info is secure.

During our initial meet & greet, I’ll ask you questions about your business’ ideal clients / audience, tell you more about my project packages, and really just have an enjoyable chat. This is our chance to get to know each other and (hopefully!) create an enjoyable design partnership.

Since everyone communicates differently, I will make myself available for up to 60 minutes. We can connect by phone, Zoom, Hangouts, or Skype.

If you need more time to pick my brain, or would like to purchase a comprehensive website review, I may need to bill you separately for my time.

2. Project overview & quote

After our consultation, I’ll go over everything we discussed and put together a comprehensive project overview.

This PDF overview will act as both a project quote AND as a contract, so you know exactly what you’ll get, when you’ll get it, and what your payment timeline will look like. The deliverables I offer as part of the design package will reflect your budget and most pressing brand & website goals.

Please read the overview thoroughly and get back to me ASAP with any requests. I am happy to add or remove services if need be.

The document will act as a legally binding contract as soon as you submit your first payment, and will serve to hold us accountable to each other throughout the duration of the project.

Please remember that this overview / contract is a serious commitment, and will be enforced if absolutely necessary (though this hasn’t happened yet, thank goodness!) We will be committing to uphold this creative partnership on both sides, which means meeting all deadlines set in the project milestone & payment timeline.

On the fence? Keep in mind, the price that I offer you in the project overview will be valid for 7 business days, at which point I may need to revise the payment timeline to reflect any new prices or information.

Please feel free to email me at any point or message me via Skype with questions or concerns!

3. Invoices & down payments

Once you’ve sent an official “go ahead!” via email, I’ll send over your first invoice via Freshbooks (you can pay with Paypal, a credit / debit card, or even direct deposit).

Most projects require 1/3 of the total payment up-front. If my calendar for the month is booked, you will be required to pay a $500 down payment to hold your spot in my calendar for a future start date (that we agree upon beforehand). The remaining 1/3 or 1/2 project payment will be due before the official project start date.

Additional project payments are based on milestones (such as ‘homepage design approved’) and the final payment will be due as soon as all the deliverables have been submitted and you’re ready to access your files.

Late payment policy: Please let me know ahead of time if you think you might have trouble making a project payment. I give you 7 days to pay your invoice before charging an additional 5% for every week I have to wait to receive payment.

4. Calendar & milestones

In your project overview, I’ll put together a week-by-week project timeline to give you a feel for when you can expect us to reach certain milestones. This initial timeline is only an estimate, to get the conversation started.

Once you submit your first payment, I’ll produce a more comprehensive (and binding) project calendar to keep us on track. With this calendar, you will know ahead of time when you’ll need to offer feedback, or produce materials such as content / copy and photos.

You will get access your project milestones calendar via your client portal (which I’ll send over before our project kickoff call).

5. Project kickoff

Before we dive in, there’s a few things I’ll need from you…

  1. Fill out this questionnaire to tell me more about your audience and ideal brand identity
  2. Create a Google or Word doc with a list of 5-10 websites that you feel represent your ideal brand direction. These could be industry influencers, competitors, or just websites you LOVE that you want to share with me. I will be using these websites as inspiration during the project, so please spend about 1 hour on this task.
  3. (Optional) Put together a Pinterest board filled with images & websites that represent your personal taste. I want to know what you think looks GREAT online!
  4. Book a project kickoff call so that we can connect live and build a strong foundation for our working relationship
  5. Collect all the resources that I’ll need during the project (outlined in the project overview). This mostly includes: ALL unedited promotional photos, existing brand graphics (plus any .psd or .ai design files), and website copy.
  6. Send me an invite via Dropbox, Box, or Drive (laurabaurealis@gmail.com)

6. Your website content

I’m not responsible for creating or editing your website content unless specifically stated in the project overview.

I do offer professional copyediting and content creation, so please just ask me if you’d like to add these services to your project!

The deadline for your photos & content will be listed on your project milestones calendar.

If I don’t receive photos or copy by the deadline, I’ll use demo text (such as cupcake ipsum) and demo photos (from Envato Elements) instead. You’ll be responsible for replacing the demo text once the project is finished, or I can do it for you at my normal hourly rate.

You should provide graphics as editable .PSD or .AI files. You should provide photographs in a high-resolution digital format. If you have specific stock photos you’d like to purchase, I will guide you and recommend quality photo libraries.

I provide my clients with photos from the Envato Elements library, but let me know ahead of time if you’ll need more options. I can provide a separate estimate or project add-on for additional stock photo management.

7. Your photos

If you do NOT already have high-quality professional photos and/or web copy, this should be addressed during our initial consultation. It’s not a deal breaker by any means, but it will extend the timeline by up to 1 month.

Your photos are required to be HIGH QUALITY, professional studio or lifestyle photos. If your photos are dark, blurry, or simply nonexistent, then you’ll need to book a session with a photographer as soon as possible.

ALL clients will receive ONE complimentary coaching session to help you prepare for your next photo shoot and really make the most out of your investment.

8. Design revisions & extra requests

Most packages allow for up to 2 rounds of revisions on each design item submitted for review. Logo design, however, is a much more back-and-forth process, and includes up to four rounds of ideas (4-8 concepts each).

The project quote I provide you in the overview is based on the number of hours I’ll need to accomplish everything you want to achieve. If you change your mind and ask me to rework a design from scratch, or if you add extra designs or deliverables along the way, then it’s not a problem! Just know that I’ll need to charge either a fixed add-on price, or my hourly rate for any items or revisions not included in the original project scope.

9. Final files

After you submit your final project payment, you’ll receive the final design files for all artwork created for your project. Please keep in mind that design process files (such as homepage mockups or logo process files) will be an additional fee.

Your logo & brand identity files will be provided in high-resolution transparent .png format. You will also receive one brand mood board which will give you access to .psd and .ai layered elements. Brand colors will be provided in hex format.

Any printed materials will be provided in 300dpi Photoshop or Illustrator .pdf format, and I will also submit a format specified by your printer, if needed.

Webfonts are included in the price of the project ONLY IF they are available via Google Webfonts, Typekit, or Hoeffler & co. You will be required to purchase any additional commercial webfonts.

Desktop use font files are provided IF they are available for free OR I have purchased a commercial license for your specific font(s). This is NOT guaranteed, and you may be responsible for purchasing font licenses for yourself – specifically if you intend to use commercial webfonts for desktop use.

10. Website terms

All websites are developed using the WordPress platform and either OptimizePress or Divi page builders. I am not responsible for errors caused by WordPress, OptimizePress, Divi, and/or additional website plugins due to updates (or lack thereof), compatibility issues, etc.

You will be required to purchase any WordPress plugin that isn’t included in the initial project overview (some plugins, like GravityForms, are included in the project cost).

You will be responsible for setting up your domain and hosting account before we begin the project. Unless you specify otherwise, the website will be developed on your own hosting account. I recommend WP Engine, Siteground, or InMotion.

I will produce a freebie landing page OR under construction page during the first stage of the project which will act as a holding page for your entire site while the rest of the pages are being developed. Any preexisting designs will be removed from your live site as soon as the new landing page has been developed

11. Showing off your project

Sharing is caring! I’d love to show off our collaboration and share what I’ve produced with potential clients. I reserve the right to display graphics related to your project on my portfolio and private Facebook Group. I also reserve the right to discuss your project on blogs, magazine articles, or on social media.

If you have any objection to this, you’ll be able to opt out in your Feedback Questionnaire which you’ll need to fill out at the end of the project.

I would love to take credit for your beautiful new website, and if it’s okay with you, I will place a small link to my portfolio in the footer of your website (i.e. Website by Design Mastermind NYC)

12. Cancellation policy

I will be providing you with opportunities to voice feedback on my designs at every stage of the project.

If you (the client) are not satisfied, request to end the project, become disruptive to the project workflow, or fail to respond within 30 days, then I will provide you with all work completed up until that point, and cancel the project.

I will NOT be able to offer refunds past week 2, however you will not be required to submit any additional payments and all completed materials may be used by another designer / developer to complete the project in the future.

13. Extension policy

If the project continues for more than 4 months because I’m waiting for content, feedback, and approval (from you), the price will increase (up to $1,000) to compensate for the extended timeline.

14. Changes to pricing & terms

Although I update this website regularly, the prices listed may become outdated or incorrect. For accurate pricing, please get in touch so that I can offer you a custom quote.

The terms & expectations listed on this page are also subject to change, and the overriding terms that apply to each individual project will be listed in the official project overview.

Ready to jump in? Let's chat about which package is right for you!

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